Online press releases is possibly one of the most untapped areas in Google ranking techniques.
It's effectively a short attention-grabbing article you write and submit to popular sites dedicated to distributing this information. These websites then syndicate your content to many other sites and other news feeds, spreading the message dramatically and in many cases generating huge traffic for your website.
The cool thing about a release is that they also get picked up by the search engines, and can bring you traffic time and time again in the future.
Is this really important, I hear you ask? Generally the search engines rate the major PR websites highly and index their contents (and thus your press articles) very often, often numerous times in a day! This gives you a one-way link from a authoritative site.
In the case of new websites, issuing a new release is in my opinion essential because it will get your website indexed by the search engines very quickly.
More to the point, a press release you have submitted to the various PR websites may well rank higher in the search engines that your actual website itself, while you are building up your rankings for your website so it's a great way to gain exposure quickly and efficiently (people can visit your website from the link in the article itself).
One of the most popular press release websites is P.R. WEB so I would recommend you start with this site.
Now be prepared to pay in some cases, because not these websites are created equal. Whilst it is possible to find free sites, chances are that you are not going to get anywhere near as much traffic from these sites as you would from the major ones, so I would suggest you focus on these first and then move on to the other sites once you have done that.
Remember Search Engines love sites that have PR information on them. Believe me when I say these sites are spidered (indexed) very frequently by the search engines.
So, you've decided that a PR for your website is the way to go. What should you write about?
Firstly it has to be attention grabbing, as does any article to grab the attention of the reader, and the actual content, should be relatively short sweet and to the point, with a call to action. That is, the link in the PR itself is clicked because the reader was urged to visit your website.
You don't want to be wallowing in self-promotion and telling everyone how good you are (they will find this out soon enough when they visit your website). Rather, convince the reader that there is a benefit to them visiting your website, and make them want to go there right now!
You should write your ad for the "press" because the "press" will be the people who will initially read your release and determine the relevance of it, and how hard they "push it".
If they see a benefit to a reader in the article it makes sense for them to promote it because more people will be interested in the press release and their website also benefits as a result (from visitors reading your release because the release itself is actually stored on their website).
Some ideas for a press release include: -
1. Launch of a new site
2. Launch of a new product
3. A new addition to the site, for example you may be extending your site to including coaching to your customers.
4. A major new event in your life - e.g. forming an association with a key industry figure, a new seminar, etc
The list goes on forever. Don't forget that the information in your release must be relevant to the reader don't just try to push sales if you truly want to maximize your web traffic.
Give every reader a reason (and a dang good one at that!) to visit your site, compel them to visit it.
Tim Buchalka has released a number of videos showing step by step how to increase web site traffic. Visit his YouTube channel today and subscribe to that channel and get for free access to his advanced outstanding web traffic generation techniques.
Article Source: http://EzineArticles.com/?expert=Tim_Buchalka
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment